For years, Alexandrea Browman’s team had two options when it came to responding to client comments and messages on social

We recently started a small project to clean up how parts of our systems communicate behind the scenes at Buffer.

If you use Buffer, then you’re familiar with our Composer. It’s where every post begins. Where you draft, tweak, preview,

I have three kids under five — and getting them out of the house regularly is essential. I’m always scouring

On March 21, 2006, founder Jack Dorsey set up his “twttr”:  Since then, some of the most important, world-changing moments

For a word that determines so much of how social media and the creator economy operate, engagement can be pretty

By Andy Crestodina It’s the moment of truth. They landed on your site. Looks good. They scanned the page. Looks

Most social media tools — including Buffer, historically — operate on a pretty simple model: you give us your content,

Paid advertising on social media can be incredibly powerful if you’re battling to reach the right audience — especially when