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By Andy Crestodina Many of us predicted that this would be the top marketing question of 2025. Well, here we […]

As a creator, marketer, or small business owner juggling 47 other to-dos, trying to keep up with Instagram Reels trends

Create your own social media calendar with a step-by-step guide, or use this free calendar template to get planning right

At Buffer, one of our core values is Focus on Self-Improvement. But a value on its own doesn’t create action.

X (formerly Twitter) moves fast. If you’ve ever opened the app only to have the tweet you’re reading refresh before

For a long time, I treated LinkedIn like a platform to drop the occasional career update — not a platform

In just a few years, TikTok has gone from a viral app for teens to a cultural and commercial powerhouse,

While it’s entirely possible to have a strong social media marketing strategy without a stack of tools, the right ones

We’ve always believed in building in public at Buffer — and if you’ve been around a while, you’ll know we